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| Pandora's Keynote |
Technology is changing the way that people behave and at the
same time, forcing a change in how brands try to distinguish themselves from
the herd. Think about this: When was the last time you clicked on an online
banner or even remember what banner was shown? I think I intentionally click on
one banner a month and I probably views thousands of web pages. I sat through a few sessions and keynotes and I've highlighted the most interesting parts below.
The recurring themes that were communicated by various
panelists were as follows:
·
Old school online advertising, like banners ads, have lost much of its effectiveness
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Brands must be experts at storytelling
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Marketers must learn to tap into advocates or
influencers (not the same thing) when trying to build their communities
