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Tuesday, April 30, 2013

ad:tech San Francisco 2013 Key Learnings

Pandora's Keynote

Technology is changing the way that people behave and at the same time, forcing a change in how brands try to distinguish themselves from the herd. Think about this: When was the last time you clicked on an online banner or even remember what banner was shown? I think I intentionally click on one banner a month and I probably views thousands of web pages. I sat through a few sessions and keynotes and I've highlighted the most interesting parts below.

The recurring themes that were communicated by various panelists were as follows:
·         Old school online advertising, like banners ads, have lost much of its effectiveness
·         Brands must be experts at storytelling
·         Marketers must learn to tap into advocates or influencers (not the same thing) when trying to build their communities