I'd like to shed some light on what many people think marketing is about and what marketing is really about. As someone with a Bachelor of Commerce (Major in Marketing), an MBA from HEC Montreal and six years of experience in various Product/Brand/Marketing Manager roles, I will try to compare marketing theory with common misconceptions. I'm sure a lot of people in my industry feel the same way so I'd like to explain to those on the outside, the differences and subtleties of the trade.
What Is Marketing?
I remember my interview for a Marketing Intern Position at Schering (now part of Merck Frost) and I was asked by the Director of Marketing what I thought marketing was. My exact words were:
"Marketing is the solving of a customer want or need by offering a solution at a profit". So, you find something that someone needs or wants, figure out how to satisfy them and get paid for the work that you do. It was a win-win situation.
Now ask the same question to someone outside of marketing and you'll get a bunch of answers like marketing is sales or advertising.
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| From Dilbert.com: Perks of Being in Sales :) |
